How Storms Darragh and Éowyn Boosted Demand for Tec7's WP7 Waterproofing Solutions
Ireland’s January weather brought no shortage of challenges, with storms Darragh and Éowyn delivering heavy rain and high winds across the country. This wet and stormy start to the year has underscored the importance of reliable waterproofing solutions, driving a notable demand increase for Tec7’s WP7 range.
WP7: The Ultimate Waterproofing Solution
FREE SALES CHEAT SHEET
We’ve created a free WP7 Sales Cheat Sheet to help your staff confidently sell the range and assist customers with their waterproofing challenges. This handy guide includes practical advice for addressing common issues like leaking gutters, rising damp, and more. With quick product recommendations and problem-solving tips, it’s designed to make your team’s job easier while ensuring customers get the right solutions for their needs.
Contech Marketing Support
Contech’s effective marketing campaigns have played a significant role. Engaging social media content, including viral videos reaching over 170,000 people, have highlighted the products’ benefits, capturing the attention of your customers. Meanwhile, targeted digital advertising has successfully driven traffic to your eCommerce platforms, simplifying the purchasing process. Additionally, paid search ads have focused on educating end users about waterproofing solutions, building awareness and positioning WP7 as the trusted choice for a wide range of repair and protection needs.
Looking Ahead
With more wet weather likely on the horizon, the demand for waterproofing solutions shows no signs of slowing down. By combining innovative products with strategic marketing and retail support, Contech Building Products and Tec7 are well-positioned to meet customer needs and sustain this growth.