At Contech Building Products, we know that strong brands need strong in-store presence. That’s why our Technical Sales Reps and dedicated merchandising team are on the road every week, supporting merchants across Ireland with store visits designed to keep your shelves performing at their best.
From stand tidy-ups to stock replenishment and new display installations, our team ensures that your customers always see our brands at their best—neat, visible, and ready to move. This attention to detail drives sales and helps your staff focus on serving customers rather than chasing stock.
Research demonstrates that well-organised, professional displays can increase sales velocity by up to 39%, as structured presentations make products more accessible and appealing to trade customers.
Strategic visual merchandising leverages design principles like balance, colour coordination, and optimal product placement to create focused environments where key items receive maximum visibility. The combination of professional fixture selection, strategic product positioning, and cohesive visual storytelling not only enhances perceived product value but also streamlines the buying process for trade customers.
Our operations are coordinated by Andrew D’Arcy, our in-house Operations Manager, who ensures that merchants receive consistent support nationwide. Behind the scenes, Andrew keeps the schedule tight and service levels high, so you can trust that our team will deliver, wherever your store is located.
This systematic approach to merchandising creates a cycle where premium presentation drives faster stock rotation, while successful product movement validates and reinforces the effectiveness of professional display standards.
Merchandising is only one part of the support we provide. Point-of-sale materials are just as important in catching customer attention. From brochures and banners to fully tailored store-specific branding, we work directly with our partners to make sure each display and campaign resonates in your store.
The result? A premium portfolio of construction brands, supported by a professional service that adds real value for our merchant partners. When you work with Contech, you’re not just receiving high-quality products—you’re also gaining a team that’s invested in helping you sell more effectively.